COVID-19 has significantly impacted businesses
around the world, with a significant change in spending patterns along with a
steadily increasing preference for online shopping. American shoppers have
spent $347.26 billion online during the first six months of 2020-an an increase
of 30.1% from online sales from the same period in 2019. As the trend suggests
an increasing preference for online shopping, most retailers have been
revamping their present sites or are starting their online shopping programs.
In this guide, we as digital
agency Dallas had a deep push in the very best SEO strategies for
eCommerce growth during COVID-19, and how you may benefit by beginning to sell
online.
SEO in Ecommerce Development
Choice of an eCommerce
Platform: The choice of an eCommerce platform is critical for the
overall success of your online store. We recommend choosing scalable and SEO
(Search Engine Optimization) friendly platforms such as Magento, WooCommerce,
and Shopify, as they make on-page SEO quite easy. You also get to select from
many third-party extensions which would make your SEO easy to set up and
maintain in the long term.
The Product Listing SEO: eCommerce
is a huge platform with multiple sellers selling the same or related
merchandise across important marketplaces. Your product must compete with based
products of the same category as other sellers. The most effective method of
ensuring that is by simply researching the exact content structure, tone,
keywords, and descriptive articles your competitors are following.
This is called Product Listing SEO. It's
specific to the SEO Strategies for E-Commerce Development to be followed while
creating content for your product pages. It's about striking a balance between
prevalent marketing content and your own brand identity, and we recommend using
the first as a base for your article plans in your plan for eCommerce
Development through COVID-19-where, the internet field is getting competitive.
Key Points in Your Product Listing SEO:
Unique and Legitimate: Your
Product Listing SEO ought to be unique and legitimate so you could accurately
showcase your merchandise to your planned prospects. Do remember to include all
essential elements of your product description, without missing some or adding
more than that's there.
Keyword Inclusion: Keywords
are the way people search for products across the internet, making them an
essential factor for bringing customers to your online store. Your eCommerce
development strategy must involve an understanding and research on accurate
keywords that are used by your competitors, and also involve unique keywords
that are specific to your content.
For example, if your online shop sells jogging
shoes, anticipate customers to search for keywords such as "Running
Shoes," "Soft Running Shoes," "Best Running Shoes",
etc. Remember to add keywords that are being used and in prominence, contrary
to using a keyword that's specific to a brand, but doesn't have search
quantity.
Images and Multimedia: Product
images are an essential part of your Product Listing SEO, and it is always a
good idea to use clear, unique, high-resolution, and numerous images on your
product listing. The product image has the maximum attention span in your
product images, so keep in mind to include accurate, clear, and converting
images that will give your client a very clear idea of the product. Do keep in
mind to add "Alt Tags" to your pictures so that they would be search
engine friendly.
Other Product Listing SEO Factors:
1. Adding the main keywords on the page and
SEO title.
2. Giving a frequency of 1% of this keyword
within your product description.
3. Adding relevant and canonical keywords that
reflect search tendencies.
4. Using on-page SEO optimization.
5. Using Social Media Marketing (SMM)
How CanioVistaInc assist?
If you're interested to start selling online
during COVID 19, we at ioVista Inc are
here to help. We've been into eCommerce development and support services for
the past decade and have hundreds of delightful clients who have taken
advantage of our customized eCommerce website development support. We focus on
creating online success stories with a robust, secure, scalable, and customized
online shopping platform that would help you get clients across different
online platforms to your shop. Feel free to Contact Us; today is the time for
the company to get noticed and online!
