COVID-19 has significantly impacted businesses around the world, with a significant change in spending patterns along with a steadily increasing preference for online shopping. American shoppers have spent $347.26 billion online during the first six months of 2020-an an increase of 30.1% from online sales from the same period in 2019. As the trend suggests an increasing preference for online shopping, most retailers have been revamping their present sites or are starting their online shopping programs. In this guide, we as digital agency Dallas had a deep push in the very best SEO strategies for eCommerce growth during COVID-19, and how you may benefit by beginning to sell online.

 

SEO in Ecommerce Development

 

Choice of an eCommerce Platform: The choice of an eCommerce platform is critical for the overall success of your online store. We recommend choosing scalable and SEO (Search Engine Optimization) friendly platforms such as Magento, WooCommerce, and Shopify, as they make on-page SEO quite easy. You also get to select from many third-party extensions which would make your SEO easy to set up and maintain in the long term.

 

The Product Listing SEO: eCommerce is a huge platform with multiple sellers selling the same or related merchandise across important marketplaces. Your product must compete with based products of the same category as other sellers. The most effective method of ensuring that is by simply researching the exact content structure, tone, keywords, and descriptive articles your competitors are following.

 

This is called Product Listing SEO. It's specific to the SEO Strategies for E-Commerce Development to be followed while creating content for your product pages. It's about striking a balance between prevalent marketing content and your own brand identity, and we recommend using the first as a base for your article plans in your plan for eCommerce Development through COVID-19-where, the internet field is getting competitive.

 

Key Points in Your Product Listing SEO:

 

Unique and Legitimate: Your Product Listing SEO ought to be unique and legitimate so you could accurately showcase your merchandise to your planned prospects. Do remember to include all essential elements of your product description, without missing some or adding more than that's there.

 

Keyword Inclusion: Keywords are the way people search for products across the internet, making them an essential factor for bringing customers to your online store. Your eCommerce development strategy must involve an understanding and research on accurate keywords that are used by your competitors, and also involve unique keywords that are specific to your content.

 

For example, if your online shop sells jogging shoes, anticipate customers to search for keywords such as "Running Shoes," "Soft Running Shoes," "Best Running Shoes", etc. Remember to add keywords that are being used and in prominence, contrary to using a keyword that's specific to a brand, but doesn't have search quantity.

 

Images and Multimedia: Product images are an essential part of your Product Listing SEO, and it is always a good idea to use clear, unique, high-resolution, and numerous images on your product listing. The product image has the maximum attention span in your product images, so keep in mind to include accurate, clear, and converting images that will give your client a very clear idea of the product. Do keep in mind to add "Alt Tags" to your pictures so that they would be search engine friendly.

 

Other Product Listing SEO Factors:

 

1. Adding the main keywords on the page and SEO title.

2. Giving a frequency of 1% of this keyword within your product description.

3. Adding relevant and canonical keywords that reflect search tendencies.

4. Using on-page SEO optimization.

5. Using Social Media Marketing (SMM)

 

How CanioVistaInc assist?

 

If you're interested to start selling online during COVID 19, we at ioVista Inc are here to help. We've been into eCommerce development and support services for the past decade and have hundreds of delightful clients who have taken advantage of our customized eCommerce website development support. We focus on creating online success stories with a robust, secure, scalable, and customized online shopping platform that would help you get clients across different online platforms to your shop. Feel free to Contact Us; today is the time for the company to get noticed and online!