PPC advertising (pay-per-click) is one of the most popular models for online advertising. It's loved by both small and large businesses.
Ecommerce advertising is a great option for eCommerce businesses because it can be backed up by data and easily scaled, as well as offering a healthy ROI.
This page will explain what eCommerce PPC means,
how it works and why it is a great option for businesses like yours.
Continue reading to learn how you can get started!
What is eCommerce marketing?
Ecommerce advertising refers to the promotion of an online store through purchasing ad space offline or online. Ecommerce advertising strategies mainly target online ad spaces, such as search engines, social media networks, and websites.
What are PPC and eCommerce?
PPC for eCommerce, also known as eCommerce PPC or PPC for eCommerce, is an online advertising strategy that promotes an online shop and its products via PPC ads. These ads may appear on search engines, social networks, and websites. PPC for Ecommerce is a great way to generate sales, as it targets ready-to-buy shoppers.
What is PPC advertising?
You only pay for clicks when someone clicks on your advertisement. You only pay for clicks, regardless of how many times your ads are displayed or how many people view them.
There are many platforms that you can use to display your ads. The two most popular and well-known of these are Google and Facebook.
PPC ads are the most common type of ads that you will see in search results. Google Shopping Ads are one example of the most popular eCommerce PPC applications.
PPC is an excellent model for eCommerce businesses because it's data-driven. There is no limit to the amount of optimization, testing, scaling, which all complement an eCommerce model.
What is the role of PPC in eCommerce?
It is very easy to use PPC for eCommerce. To launch a campaign, there are several steps that you will need to follow:
- Ad creation
Most eCommerce PPC campaigns make ad creation easy. These ads are usually smaller, although some platforms offer larger sizes. They typically consist of a headline and a few lines of copy and, in some cases, images.
You don't need images to deal with Google's ads platform. All you need is a link back to your landing page, a headline, and two lines of copy.
- Keyword selection
You can choose which keywords will trigger your Google Ads PPC ad.
If you are an eCommerce shop that sells camping gear you might choose keywords such as "best tent for winter" or "best warm-weather sleeping bag." This will ensure your ad only appears when people search for these keywords or similar variations.
- Bidding
After you have created your ads and chosen your keywords, you can now decide how much you are willing to "bid" for your ad to be displayed.
The competitiveness of your keywords will affect the standard bid. You'll pay more per click if it's a profitable, high-volume keyword that many businesses are targeting.
Proper keyword research is essential for eCommerce PPC.
Why should you use PPC to promote eCommerce websites?
PPC is an excellent advertising strategy for eCommerce companies for many reasons.
- It is compatible with the
eCommerce model
Ecommerce uses data. The majority of the business model can be represented using numbers and spreadsheets.
PPC for eCommerce works well as it is compatible with the existing structure. Tracking your advertising campaigns can be done in detail, down to the last cent.
Additionally, optimizing an eCommerce store for conversions is very similar to optimizing PPC campaigns for more clicks. This means that optimizing an eCommerce store for conversions often comes easily to store owners.
- You can set your budget
PPC advertising is an excellent option because you can make your campaigns as small or large as you like. PPC advertising can be enjoyed even without a large budget.
Traditional advertising requires large upfront payments. However, PPC allows you to see results immediately. You don't have to pay until results start showing up. Even then, you can adjust your spending as needed.
- Your ads can be very
specific
The best thing about PPC for eCommerce is the ability to get your campaigns extremely targeted.
You have the option to choose what and to whom you are advertising it.
Let's suppose you own an eCommerce clothing store.
You can create ads for a new range of sweaters if you have them in.
Perhaps the sweaters are made from cashmere and water-resistant. A series of ads could be created with the words "water resistant cashmere sweatshirts" in the text. Then, you might bid on keywords such as "best water-resistant cashmere sweater" or "best cashmere sweater".
This means that your ads will only be delivered to people you know who are searching for the exact product you are advertising.
Ecommerce PPC is the best way to get more specific.
Are you ready to talk with a strategist? We are happy to talk!
Increase your sales through eCommerce PPC
We'd love to assist you if eCommerce PPC advertising appeals to you!
Our team of experienced Internet marketers has
years of experience in managing PPC campaigns that generate high-quality leads
for clients. We have the experience to optimize and scale eCommerce advertising
campaigns that work for any business niche.
